Naughty naughty Pepsi attacks Coke by enlisting Santa Claus
Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet...
View ArticleCoke cans go white to help polar bears and WWF
Coca-Cola just loves polar bears, the not-so-cuddly creatures have given the fizzy drink an unlikely winter platform for years now. As someone on YouTube points out, this ad manages to connect the...
View ArticleCoca-Cola’s WWF white cans Christmas promotion for polar bears bites back
Selling Coca-Cola at Christmas in white cans to promote a tie-up with the World Wildlife Fund to help the declining polar bear population must have seemed a good idea at the time but, one and a half...
View ArticleOgilvy London steps up for WWF 50th anniversary
There seem to be a lot of noteworthy 50th anniversaries this year, the World Wildlife Fund (WWF) as well as Amnesty International. It’s usually facile to make comparisons between our attitude to people...
View ArticleCoke’s tampering with its cans again, this time for Diet Coke ‘Love it Light’...
They don’t give up in Atlanta do they? Before Christmas Coca-Cola ran a campaign with the World Wildlife Fund featuring white cans designed to plug their joint efforts to save polar bears. US Coke...
View ArticleHyundai and Coca-Cola flex Super Bowl muscles
It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a...
View ArticleFormer CP+B creative chief Alex Bogusky declares war on the soft drinks industry
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad...
View ArticleThe truth is out – new giant Santa Coke campaign is by McCann Madrid
The way Coca-Cola colonises Christmas is quite remarkable: it’s a fizzy drink, best drunk very cold and synonymous with summer. Should have fuck all to do with Christmas. So being the agency charged...
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